The Asia Digital Marketing Association (ADMA) is the voice of, and advocate for, the digital marketing industry in Asia (excluding Japan). ADMA is an umbrella organisation, guided by senior executives in the industry, and charged with gaining consensus and formulating a powerful point of view on all key industry issues. The role of the organisation is to promote the strengths of digital marketing and counter misperceptions with clear, compelling information about cost effectiveness, impact and real-world success stories.